Chances are you've felt annoyed with your job at some point or another. Hey, I can't blame you! I know exactly where you're coming from. I spent years of my life working for companies that failed to show me sufficient respect. They skimped on the medical plan, weaseled out of stock options, and basically canned me without a second thought once they saw a less expensive alternative. Isn't that just typical? Since I know you can relate, I'm going to propose an alternative to working for the "man." Why not start your own Internet business from home? With the web, virtually anything is possible.
You're a fool if you think for one second that an online business would make nothing. You see that local gift shop down town? They probably make a killing at the right times of the year. And they only deal with the customer-base of your town/city. Imagine if your customer-base was the entire planet. This completely changes the ball game. You could easily start your own Internet business and bring in capital from all over the globe. Considering the fact that six billion people inhabit this place, that's potentially a lot of green. Any time you dramatically increase your audience like this, business is much more likely to succeed.
Brainstorm in order to be successful. What does the public want now days? What are you willing and able to provide them? Is it some sort of service or a product? Don't shy away from a specific market just because there are many players in the game. Make your product or service bigger and better. This is the key. Offer better deals and provide the best customer service. Everyone loves these aspects of business dealing. Start your own Internet business and make it grow with patience and quality. Many people choose this route on their spare time. You also can build your own business on your free time. As it slowly blossoms, you can make a decision to leave the company you're with to devote more time to your own project. Always remember that folks who run their own businesses make a much heftier income in comparison. Things are different when you're not a mere cog in the machine.
Showing posts with label online marketing. Show all posts
Showing posts with label online marketing. Show all posts
Tuesday, June 15, 2010
Monday, June 14, 2010
An Internet Marketing Strategy that Works
These days an internet marketing strategy plays a vital part of small business marketing strategies (or any size business marketing strategies for that matter). Web site marketing is an important part of just about any business, small or large.
You can't put up a beautiful (or any) web site and hope that people will just arrive. You have to let them know, IN EVERY POSSIBLE WAY, that your web site is there. This HAS to be part of any Internet marketing strategy you develop. This is actually a basic marketing principle. Customers are not going to look for you, you have to look for them.
Promoting your web site on-line and building traffic is the subject of thousands of web sites, e-zines, books, courses and seminars. Using the web to promote your site, however, assumes that your customers are surfers. But there is a large percentage of our population that is not as savvy with the internet as we would like them to be.
So, what about the large percentages of the population who are not? They will only find out about you through traditional marketing and public relations media. This is particularly true if you serve a fairly local market. Fortunately these are the easiest and cheapest prospects for you to reach off-line.
Key Off-Line Internet Marketing Strategies
Here are some of the ways to make your web site known (this list was taken directly from the Traffic Building Volume of Ken Evoy's brilliant book, Make Your Site Sell! 2002:
• TV, print and other advertising
• Stationary and business cards
• Catalogs, fliers, billboards, blimps, etc.
• Direct mail (prominently on every document)
• Telemarketing (make it part of the script)
• News releases to targeted media.
The main principle, to which you can add all your imagination, is INTERNET MARKETING STRATEGY INCLUDES ANY AND ALL MEANS OF GETTING YOUR WEB SITE KNOWN AND VISITED BY TARGETED PROSPECTS.
Unless you have a high budget, the TV, radio, classified ad route is not recommended but if you do run ads, be sure to mention your web site everywhere. Make it part of your Internet Marketing Strategy.
Another guiding principle is that your off-line internet marketing activities should make it easy for your prospect to go straight to your web site. One of the best ways to market your website off-line is direct mail postcards.
If your prospect sees your website on a billboard as she's driving home, she probably won't look you up when she gets to the office the next day.
This is not the only medium that has problems like this. Newspapers are bulky, radio has to spell it out and like before most people are driving at the time. On the other hand, if your prospect is sitting at her computer and a post card comes in the mail announcing your web site, she can just turn around and type in your URL and she's at your web site.
Now if someone is in the office reading a trade journal and comes across an article about you in the magazine, it's not difficult for him to copy your URL into his browser and pay your site a visit.
I don’t mean to say that those other avenues won’t drive traffic to your site, but it will take numerous impressions and repetition to get them to remember your address.
On the other hand, direct mail postcards are generally received at the home or office where a computer is present, and if received somewhere else they are small enough to keep with you until you can get to a computer. This way, your prospective customer will be able to take the take right over to their desk top computer, type in your address and go right to your site. Brilliant!
I have seen the greatest success in off-line web site promotion with direct mail, and specifically direct mail postcards.
You can't put up a beautiful (or any) web site and hope that people will just arrive. You have to let them know, IN EVERY POSSIBLE WAY, that your web site is there. This HAS to be part of any Internet marketing strategy you develop. This is actually a basic marketing principle. Customers are not going to look for you, you have to look for them.
Promoting your web site on-line and building traffic is the subject of thousands of web sites, e-zines, books, courses and seminars. Using the web to promote your site, however, assumes that your customers are surfers. But there is a large percentage of our population that is not as savvy with the internet as we would like them to be.
So, what about the large percentages of the population who are not? They will only find out about you through traditional marketing and public relations media. This is particularly true if you serve a fairly local market. Fortunately these are the easiest and cheapest prospects for you to reach off-line.
Key Off-Line Internet Marketing Strategies
Here are some of the ways to make your web site known (this list was taken directly from the Traffic Building Volume of Ken Evoy's brilliant book, Make Your Site Sell! 2002:
• TV, print and other advertising
• Stationary and business cards
• Catalogs, fliers, billboards, blimps, etc.
• Direct mail (prominently on every document)
• Telemarketing (make it part of the script)
• News releases to targeted media.
The main principle, to which you can add all your imagination, is INTERNET MARKETING STRATEGY INCLUDES ANY AND ALL MEANS OF GETTING YOUR WEB SITE KNOWN AND VISITED BY TARGETED PROSPECTS.
Unless you have a high budget, the TV, radio, classified ad route is not recommended but if you do run ads, be sure to mention your web site everywhere. Make it part of your Internet Marketing Strategy.
Another guiding principle is that your off-line internet marketing activities should make it easy for your prospect to go straight to your web site. One of the best ways to market your website off-line is direct mail postcards.
If your prospect sees your website on a billboard as she's driving home, she probably won't look you up when she gets to the office the next day.
This is not the only medium that has problems like this. Newspapers are bulky, radio has to spell it out and like before most people are driving at the time. On the other hand, if your prospect is sitting at her computer and a post card comes in the mail announcing your web site, she can just turn around and type in your URL and she's at your web site.
Now if someone is in the office reading a trade journal and comes across an article about you in the magazine, it's not difficult for him to copy your URL into his browser and pay your site a visit.
I don’t mean to say that those other avenues won’t drive traffic to your site, but it will take numerous impressions and repetition to get them to remember your address.
On the other hand, direct mail postcards are generally received at the home or office where a computer is present, and if received somewhere else they are small enough to keep with you until you can get to a computer. This way, your prospective customer will be able to take the take right over to their desk top computer, type in your address and go right to your site. Brilliant!
I have seen the greatest success in off-line web site promotion with direct mail, and specifically direct mail postcards.
Sunday, June 6, 2010
Online Marketing – Steps to Success
Small business owners should take time to understand the concept of marketing through local business profiles on the Internet. Well-planned efforts in online marketing attract traffic from the local community and drive profits and lead generation. Marketing has to be continuously monitored. High-paying potential customers in the local market can also be targeted through various online local business marketing strategies.
Monitoring a marketing plan with modifications is necessary to ensure survival in the cut-throat competition of local business. Otherwise, competitors will copy the same marketing methods and drive away valuable local customers. Your marketing strategy needs to be sophisticated and top notch. You need to employ cutting edge technologies and eliminate old, outdated strategies that no longer support your business.
The question, How to succeed locally?” should be asked before diving into the web. As part of the mid-year marketing process, all marketing should be examined thoroughly. Is this technique working? Does that particular strategic technique work better than another? Why does it work? It is important to constantly question your marketing strategy. What works for you today may not work for you next week. Also, what worked for you last year may not be the right move for you next year. You should consistently review your marketing to ensure that you are maximizing what you get out of it. Minor adjustments and modifications wherever necessary should be carried out. An existing strategy that works well should continue to be pursued.
A straightforward approach through online marketing can lead your business to better profits. Without online local advertisement techniques, local customers will be unaware of available products and services when they surf local businesses online. That means you need to get your company online today! Don’t wait another moment. You could be losing valuable customers every minute that you aren’t advertising online. Yes, online! Local customers do not find products or services needed in the telephone book, but they search for local businesses through the Internet. Local search engines help customers find businesses in the neighborhood that offer products or services needed.
You could be missing out on business opportunities right in your own community, customers who are heading to your competitor, because they could not find you through a quick internet search. Don’t let that happen. But don’t feel that you have to drag customers to you either. With your business profiles listed on various search engines, the chances are that customers will find your business and come to you. They will see your business and contact information. They will opt to use your services.
You can often outperform competitors by using local business registration by expert marketing companies that are continuously evolving their search engine and marketing methodology. By registering your business online, you have just entered a whole new market of local customers. Your business will thrive. Your potential will grow and guess what? It is very cost-effective to use the Internet as a local marketing tool. You will spend a lot less than you imagined marketing your business.
Monitoring a marketing plan with modifications is necessary to ensure survival in the cut-throat competition of local business. Otherwise, competitors will copy the same marketing methods and drive away valuable local customers. Your marketing strategy needs to be sophisticated and top notch. You need to employ cutting edge technologies and eliminate old, outdated strategies that no longer support your business.
The question, How to succeed locally?” should be asked before diving into the web. As part of the mid-year marketing process, all marketing should be examined thoroughly. Is this technique working? Does that particular strategic technique work better than another? Why does it work? It is important to constantly question your marketing strategy. What works for you today may not work for you next week. Also, what worked for you last year may not be the right move for you next year. You should consistently review your marketing to ensure that you are maximizing what you get out of it. Minor adjustments and modifications wherever necessary should be carried out. An existing strategy that works well should continue to be pursued.
A straightforward approach through online marketing can lead your business to better profits. Without online local advertisement techniques, local customers will be unaware of available products and services when they surf local businesses online. That means you need to get your company online today! Don’t wait another moment. You could be losing valuable customers every minute that you aren’t advertising online. Yes, online! Local customers do not find products or services needed in the telephone book, but they search for local businesses through the Internet. Local search engines help customers find businesses in the neighborhood that offer products or services needed.
You could be missing out on business opportunities right in your own community, customers who are heading to your competitor, because they could not find you through a quick internet search. Don’t let that happen. But don’t feel that you have to drag customers to you either. With your business profiles listed on various search engines, the chances are that customers will find your business and come to you. They will see your business and contact information. They will opt to use your services.
You can often outperform competitors by using local business registration by expert marketing companies that are continuously evolving their search engine and marketing methodology. By registering your business online, you have just entered a whole new market of local customers. Your business will thrive. Your potential will grow and guess what? It is very cost-effective to use the Internet as a local marketing tool. You will spend a lot less than you imagined marketing your business.
Thursday, October 15, 2009
About Affiliate Marketing
One of the most popular business in internet is Affiliate Marketing. Someone who just learning about internet marketing, usually suggested to learn and do Affiliate Marketing first, because it's process is easier than making and selling their own product.
How Affiliate Marketing work?
In simple way we can say that an Affiliate Marketer should send visitor as many as possible to the merchant/online store. When visitors buy or doing some transaction in the merchant website, the merchant will know that the visitors come from you and you'll get commission from it. Well, how does the merchant knows that the visitors comes from you?
When the visitors come to your Affiliate website and then click a link that bring them to the merchant website, at the same time there's a process happen behind the screen. A cookie, it's technically, it's just a little file which put in the buyers computer when they click on the merchant website link. This cookie will tell the merchant from which affiliate the visitors come from, so the merchant will not be mistaken giving the commission to other affiliate marketer.
Yes, that's what exactly what Affiliate Marketing is. Simple isn't it? Yes, it's very simple. But is it really that easy? Not always, just like any other business, you have to work hard to success. It's a business not a lottery.
There's thousands of merchant in the internet that have affiliate program, such as : Walmart, Home Depot, Ebay, Amazon etc. So, can choose any product you like that suite to you to offer. You only have 24 hours a day my friend, you have to choose which merchant or affiliate program to promote, don't wait or think too long. Well, good luck guys.
How Affiliate Marketing work?
In simple way we can say that an Affiliate Marketer should send visitor as many as possible to the merchant/online store. When visitors buy or doing some transaction in the merchant website, the merchant will know that the visitors come from you and you'll get commission from it. Well, how does the merchant knows that the visitors comes from you?
When the visitors come to your Affiliate website and then click a link that bring them to the merchant website, at the same time there's a process happen behind the screen. A cookie, it's technically, it's just a little file which put in the buyers computer when they click on the merchant website link. This cookie will tell the merchant from which affiliate the visitors come from, so the merchant will not be mistaken giving the commission to other affiliate marketer.
Yes, that's what exactly what Affiliate Marketing is. Simple isn't it? Yes, it's very simple. But is it really that easy? Not always, just like any other business, you have to work hard to success. It's a business not a lottery.
There's thousands of merchant in the internet that have affiliate program, such as : Walmart, Home Depot, Ebay, Amazon etc. So, can choose any product you like that suite to you to offer. You only have 24 hours a day my friend, you have to choose which merchant or affiliate program to promote, don't wait or think too long. Well, good luck guys.
Subscribe to:
Posts (Atom)